WE BELIEVE ICE CREAM SHOULD BE AN EXPERIENCE, NOT JUST A SNACK.

Our Story - MORE THAN JUST A VAN

For years, we were both deep in the corporate world, managing retail and e-commerce brands from behind a computer screen. It was high pressure and fast paced, but it was missing a soul. We were helping companies grow, but we weren’t actually connecting with anyone.

We looked at the old-school ice cream vans around Melbourne and realized they were stuck in the past. We saw an opportunity to take everything we learned about running a professional business and bring it to the streets. We wanted to build something that people could relate to.

BORN IN MELBOURNE.

HAND-SCOOPED, LOCALLY MADE, AND RUN BY US.

This is where our paths met. One of us used to work in an ice cream van years ago and always knew it could be done better. The other brought a fresh pair of eyes and a drive to create a brand that actually stands for something. Together, we started Frosted Wheels.

In a world that feels pretty chaotic right now, we’re on a mission to spread a bit of sweetness. We aren’t just here to hand you a cone. We’re here to remind you to take a breath. Whether we’re at a music festival or a local footy match, we want our van to be a reason for people to slow down and enjoy the moment.

Because we care about the details, we keep it local. Everything we serve is manufactured right here in Melbourne. We control the supply chain so we know exactly what we’re giving you. We’ve designed the van to look great, but we care more about how we treat people.

We are the ones behind the window every single day. We’re there for the conversation and the community. Life has a funny way of coming full circle. Take a step back, enjoy the journey, and grab a scoop for the ride.

Much Love ❤️

Anand & Akhil

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